3 Critical Product Decisions Every Tech Startup Must Make in Year One
Lachlan Adair Lachlan Adair

3 Critical Product Decisions Every Tech Startup Must Make in Year One

In year one, product focus is everything. Among the many decisions you’ll make, here are the 3 that matter most:

1️⃣ Decide what not to build.

Don’t try to be everything to everyone. Focus on solving one core problem exceptionally well.

2️⃣ Know exactly who you're building for.

Vague personas like “small businesses” won’t cut it. Define your real user early—and talk to them often.

3️⃣ Measure success beyond revenue.

Use early signals like retention, engagement, and user referrals. These will tell you if you're on the right track (even before the dollars roll in).

🔍 Year one is about focus, learning fast, and making decisions that compound over time.

What product decision challenged you the most in your first year?

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